How To Create The Perfect Unboxing Experience For Customers
Posted on: 30 October 2017
There's no understating the importance of a good first impression, especially when one of your products finally lands on a customer's doorstep. Whether you're dealing with a first-time buyer or a regular customer, you want their experience with your product to start off as something special and memorable.
Remember when you opened your first package as a kid? It was an experience that came with plenty of excitement and anticipation - something you want your customers to feel with each package received. With more unboxings being showcased on social media, packaging presentation becomes the key and creating the perfect unboxing experience becomes all the more important.
The following offers a few tips you can use to make your customers' unboxing experiences genuinely memorable.
Go Beyond the Ordinary
The standard issue brown or white corrugated box is a time-honored staple in the packaging industry. But while it gets the job done with little complaint, it won't have that "wow" factor you want your customers to enjoy unless you start thinking outside of the box.
This means putting your brand identity to good use in order to set your packaging apart from the rest of the pack. It also means moving beyond the generic shipping boxes in favor of custom-sized and custom-branded boxes. By utilizing custom packaging for your goods, you can create an unboxing experience that's tailored to your particular line of products or even just a single product.
Just Add Tissue Paper
A little tissue paper can go a long way towards spicing up an already exciting unboxing experience. It can help add a bit of mystique to an unboxing while providing a special finishing touch for almost any product. When choosing the right tissue paper for your packaging, it's important to keep color in mind. Regardless of which color you choose, it should fit in with your product branding.
Simplicity is also important when using custom tissue paper. You don't want to use too much of it, so your packaging should be limited to a couple of sheets for each order. You may also want to steer clear of elaborate origami folds to keep shipping and fulfillment costs down to reasonable levels.
Think Inside the Box
When it comes to a lot of packaging ideas, it's always the outside of the box that garners the most attention. But what's inside also counts. The inside panels of your custom box also serve as a blank canvas for just about any bit of branding, whether it's a modest slogan, a brief yet engaging set of product instructions or the actual company logo itself.
Not leaving the inside panels of your custom box blank also shows customers your company pays plenty of attention to detail, which could help you win over loyal customers. It also gets your customers to share the unboxing experience with others through social media.
Include Promotional Material
It doesn't hurt to throw in a bit of company information in your custom packaging, just as long as it isn't overbearing or overly promotional. For instance, a modest card with a minor discount on a customer's next order can help generate goodwill while adding something a bit special to the unboxing. Discrete business cards and small flyers can be included in order to help spread the word about a particular product or brand.
The shipped package is the first and most direct point of contact between your business and your customer base, so it pays to have a way of making a great first impression. Enhancing the unboxing experience by creating better and more dynamic packaging can help impress existing customers and bring new customers around.
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